Archive | 2009

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Why?

Being ‘Right’ in a left-left world… Why art? Why music? Poetry? theatre? dance? How does it help you as an individual? Aren’t you wasting your time? What are the tangibles in it for you? Perfectly valid questions and probably being asked by numerous parents, siblings, friends to someone who is slightly tilted to the ‘right’. […]

Isn’t creativity that fuzzy look I see in your eyes?

The current theatre workshop for 5 to 8 year olds at NaVaRaSa just got extended by one more Saturday. For the parents it came as a bit of a surprise. ‘Wow, nobody does that!’  ‘Am I hearing it right?’  ‘Is there an extra charge for it?’ ‘But why?’ ‘That’s great news’… Let me explain – […]

Perception

This post is a very interesting internet forward that I am shamelessly posting here. Read on as we question our perceptions. – Rajesh Washington, DC Metro Station on a cold January morning in 2007. The man with a violin played six Bach pieces for about 45 minutes. During that time approx. 2 thousand people went […]

‘SALE’, ‘DISCOUNT’, ‘FREE’ in Bangalore – some favourite words:-)

“Ok so what’s your best discount price?” “Why dont you price it low to begin with and once people get used to it and increase it by a couple of hundreds after 2 months?, That way more people will join and once they get used to it, will pay the price” “XYZ academy is charging […]

The awareness creation excercise

So finally I get a chance to prove that I did learn something at my management program at IIMB, given the practical experiences while setting up NaVaRaSa: – How lack of awareness can kill a really good product/benefit – Traditional forms of marketing are now passe and most folks are tech and internet savvy – […]